Following up their promotions for Japanese single Totally different, LE SSERAFIM have launched a music video for its b-side Kawaii. As they clearly need you to know from the producer tag hooked up to its title, this tune was composed by standard Japanese musician Gen Hoshino. That is fairly a coup for the group, immediately lending Kawaii a way of creative aptitude it might need lacked if it had emerged from a tune camp.
You possibly can hear this quirkiness all through Kawaii, although general the tune adheres to standard percussive developments of the second. Melodically, apparently it desires to be a extra effusive dance observe, however its skittering drums and muted synths give it a moodier fashion. As I’ve said many occasions on the weblog this 12 months, I’m so previous able to see this specific manufacturing fashion fall out of vogue. We’ve been inundated to such some extent that each one these songs are likely to mix collectively into one amorphous musical goo. They’re cool and vibey however not notably enjoyable to take heed to.
To its credit score, Kawaii boasts a bit extra power than most of its contemporaries. The tune itself is sturdy and carried out with sufficient verve to nearly break away from the constraints of its fitful association. Specifically, the refrain has nice potential. I’d have liked to listen to a extra daring instrumental beneath — perhaps among the thrilling digital beats favored by J-pop mainstays like Fragrance? Because it stands, there’s not a lot about Kawaii that makes me wish to come again for an additional hear.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.75 |
Grade: C+
