Final yr, WHIB stunned in a pleasant means with the brilliant funk vitality of Rush Of Pleasure, immediately placing them on my radar. For brand new single Bang Out, it appears they received that “pleasure” stuff out of their system and are actually again to typical boy group posturing.
Teams like this are what I take into account “Ok-pop’s working class.” Fairly than develop their very own sound and inventive imaginative and prescient, they flit between developments and kinds relying on who their company purchases materials from. Until each track is a 9+ rated masterpiece, this fixed shift makes it very arduous to really feel any attachment to a gaggle. Rush Of Pleasure in all probability might have been carried out equally nicely by anybody, and the identical might be mentioned about Bang Out. The distinction is, this track is much much less gratifying and fairly irritating at instances.
We open with a well-recognized shout-rap assault that looks like a dozen gnats buzzing round your ears. If I might one way or the other pull shout rap and sing discuss from Ok-pop’s lexicon, we’d all be in a greater place. Almost all of Bang Out follows this strategy. Even when the blokes are singing, the traces are clipped and flattened of any notable curves. It’s not rhythmic sufficient to be efficient rap and never anthemic sufficient to match the rock-meets-hip-hop instrumental. As a substitute, Bang Out feels like an annoying hissy match. Apparently, the push of pleasure is over and we’ve hit the sugar crash.
| Hooks | 6 |
| Manufacturing | 8 |
| Longevity | 7 |
| Bias | 7 |
| RATING | 7 |
Grade: C-
