Past a return to implausible songs, the primary facet I’ve been lacking in present woman teams is power. STAYC’s Bebe managed to beat a spoken-word refrain by sheer, explosive verve, proving {that a} blazing dance beat could make up for so-so melodies. The identical will be mentioned about Kep1er’s new Japanese single Yum. Regardless that a lot of the tune is mired in irritating sing-talk, it touches greatness occasionally.
I wish to being with Yum‘s most enjoyable second. The primary half of its refrain, when the women’ voices are layered right into a mighty wall of sound, completely compliments the explosive instrumental. We simply don’t hear these peaks of drama anymore, and this section immediately brings me again to the times of Kara and 9 Muses. Had your entire monitor adopted this template, we’d be speaking about a straightforward song-of-the-year candidate. Sadly, this flash of brilliance stays considerably elusive all through Yum.
Many of the tune is pre-occupied with the form of “speaking over the monitor” fierceness that’s lengthy since misplaced most of its chew. Yum‘s verses and repetitive post-chorus are main missed alternatives to develop one thing extra distinctive and timeless. Nonetheless, I’ll circle again to my opening remark about power. The sheer depth of the manufacturing retains Yum participating regardless of its shortcomings. It’s much like (ALL)HOURS’ Gimme Gimme on this method, and this can be a development I’d like to see proceed all through 2025 (with higher songs, after all).
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 8 |
| Bias | 9 |
| RATING | 8.5 |
Grade: B
