I typically discover myself enjoying the expectation sport with Okay-pop, making an attempt to take pleasure in music for what it’s reasonably than what I’ve constructed it as much as be in my head. For over a yr now, SM’s new woman group has been rumored to be the second coming of SNSD — a chance that acquired me ridiculously excited. Okay-pop’s woman teams hardly ever make SNSD-style megawatt pop music anymore and the {industry} desperately wants a brand new act that breaks freed from the beige pop cycle it’s caught in. Hearts2Hearts could very effectively grow to be that group, however debut single The Chase is simply as subdued as I’d feared.
Taking my very own bias out of the equation and lifting industry-saving expectations off of this track, I’m nonetheless underwhelmed. The Chase passes by with loads of vibe however no actual drama, like a pleasing whisper. Fairly than push issues ahead (as SM Leisure has typically carried out), it kowtows to each pattern of the second. This track might have simply come from a dozen presently lively teams and with out the company’s monumental cachet I doubt whether or not it might have acquired a lot consideration.
The Chase is well-executed and I hear some good vocals in its combine. However as a full debut bundle, it affords little or no. Melodically, it seems like a pleasant b-side, pulling its punches with a ton of lazy sing-talk reasonably than full-fledged hooks. Uninteresting verses are resuscitated by lovely harmonies, making me curious how SM will harness the women’ abilities sooner or later. For now, the temper board appears hazy and not sure. I used to be actually hoping I wouldn’t must say this, however The Chase is definitely SM’s most underwhelming debut track in a long time (possibly ever!).
| Hooks | 6 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 7 |
| RATING | 7.25 |
Grade: C
