Attempt to not spill your Slurpee within the mosh pit—7-Eleven is the brand new presenting sponsor of Las Vegas emo competition When We Had been Younger.
The worldwide comfort retailer chain introduced yesterday that it has teamed up with competition promoter Reside Nation to buy the official naming rights for this 12 months’s weekend occasion, which returns to the Las Vegas Pageant Grounds on October 18-19. The deal can even see 7-Eleven deliver on-site experiences to New York Metropolis’s Governors Ball and California’s Rolling Loud.
The partnership marks the primary time When We Had been Younger competition has taken on a naming rights sponsor. In a press launch, 7-Eleven outlined its plans to lean into nostalgic themes with its branded pop-ups on the rock occasion, together with a 7-Eleven “Hangout” the place followers can sip on Slurpees in an setting devoted to the competition’s “early 2000s emo vitality.”
When Governor’s Ball brings charting multi-genre acts again to Flushing Meadows this June, 7-Eleven says it’ll pay homage to a summer season block celebration within the Massive Apple with “Slurpee Road,” that includes metropolis lights and a stoop to calm down with buddies, whereas its activation at Rolling Loud, SoCal’s world-renowned hip-hop competition, in 2026 will remake “Slurpee Road” to embrace the style’s “dynamic avenue artwork tradition,” in response to a press launch.
When We Had been Younger is again in Las Vegas this fall with performances from Panic! At The Disco, blink-182, Weezer, Avril Lavigne, The Offspring, and lots of extra. For extra data or to buy tickets, go to whenwewereyoungfestival.com.
Be taught extra about When We Had been Younger’s 7-Eleven collaboration on the competition’s official Instagram web page.
Featured picture courtesy: 7-Eleven.
